Monday, September 22, 2008

Generating interest at events with seated massage

It was my pleasure to spend an action-packed few days last week doing seated massage at one of the year's big IT Trade Shows - Cisco Networkers.
One of the exhibitors at the event, APC by Schneider, decided to offer free seated massages for visitors to the company's booth. It proved to be a great addition to their stand, with people queuing up for massages for pretty much the entire time - we got through 100 seated massages in 2.5 days!

While the massage was by no means the main focus, APC used it, and a Wii playstation to attract visitors to their booth. This gave the APC sales team a chance to engage with their visitors, and created a fun and lively atmosphere.

Curiously, while other exhibitors offered an array of prizes and competitions on their booths, there were no other seated massage therapists at the event. This surprised me, but it worked out well for APC, who were able to claim another yet unique point of differentation on their booth.

APC's Channel Manager, Joyce Sl Ng, said, "We recently engaged Melanie for a 3-day exhibition in Brisbane. A free 10-min shoulder & back massage was offered to everyone who visited our booth during this time. It has been a fantastic experience for all who took up the offer. The free massage was an absolute winner at this event; attracted a lot of traffic to our booth during the exhibition time. Melanie's service is fabulous & professional. Highly recommended for corporate events."

If you are planning an event - large or small, consider offering seated massage as a way of generating interest, saying "thank you" to customers, staff or guests, or just providing a little something different.

Seated massage is extremely versatile and requires minimal space. If your guests are seated, for example at roundtables or business meetings, the massage therapist can massage them in those seats. Alternatively, the purpose-built massage chair can be set up in the corner of a room, meeting or board rooms, booths etc.

Feel free to contact me to discuss the possibility of seated massage at your next corporate event.

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