Lawrence Ellyard, CEO and Founder of the International Institute for Complementary Therapists is launching a new book called The Secrets of Spiritual Marketing, A Complete Guide for Natural Therapists to Making Money doing what they Love.
I've had the privilege of seeing a pre-publication preview of the book, and can't wait for it to be launched.
As therapists, we spend much time and money gaining and maintaining our holistic therapies qualifications, but receive little guidance about how to market ourselves and our services.
This book should be incorporated into all holistic studies courses as a recommened text - its down-to-earth, practical advice - written in plain English, provides a great overview of how therapists can develop a successful business.
For therapists requiring further information about marketing, Revive Holistic Marketing offers 2-day or 5-session marketing workshops throughout Queensland and NSW. You can also earn CPE/CPD points as you learn!
The importance of marketing can never be underestimated. You can be the best therapist in the world, but if your potential customers don't know about you, or if your service does not match their expectations, it may be a short career!
Keep an eye out for The Secrets of Spiritual Marketing!
Thursday, May 28, 2009
The Secrets of Spiritual Marketing
Labels:
holistic therapies,
marketing,
services marketing
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