Creating Communities: Quantity vs. Intensity?

It’s fascinating to watch how different companies attempt to harness social media to create what Seth Godin describes as tribes.

Clearly there are many benefits to organisations creating online communities and engaging with their customers and potential customers via social media sites such as Facebook and Twitter – the most obvious being that communication is interactive, direct and instant.

I recently wrote a blog post in my role as a part time report writer in the Dow Jones Media Lab, about how a small Australian photography training company, Blue Dog Photography is using Facebook to create an enthusiastic, highly interactive tribe.

Are you using Facebook or social media as part of your marketing strategy? I'd love to hear if you are (or would like to!).